About Herawie Brand:

Handicrafts (Herawie brand) registered in the Ministry of Culture and Information and the Afghanistan Academy of Arts in 2018 in cooperation with the non-governmental organization Herawie Handicraft Company or (Herawie Brand) of Afghanistan with the initiative of Ms. (Farishta Herawie) in the field of producing high quality handicrafts for women and Rugs/carpet production company.

The main goal of Handicrafts Company (Herawie Brand) is to improve the capacity of business women and handicrafts in the country, help the economic empowerment of Afghan women and promote Afghan handicrafts as high-quality gifts in government institutions, non-governmental organizations and private institutions.

This company started its activities with the initial capital of Two Lakhs (200,000) of Afghanis with the production of carpets and clothes. In the same way, in 2018, the company started producing clothes as the number one product, and in its first action, it got its first order of 500 different kinds of clothes for a non-governmental organization based in Kabul.

The Handicrafts Company (Herawie Brand) has been able to actively contribute to the production of various handicrafts, including the production of Gand-Afghani clothes, party clothes, seasonal clothes, and children's clothes.

Offices panel making, cotton panels, woven carpets, Afghan carpets, weaving rugs, rugs, Afghan table cloths, mattress covers, Afghan pillows, mirror embroidery with various designs.

The Hewawie Handicraft company has a team of experienced and skilled women with the ability and expertise in designing various products with high customer satisfaction.

The company (Herawie Brand) has independent plans in this sector, which has been able to attract the attention of customers both inside and outside the country with its plans.

Introduction:

Handicrafts and authentic crafts show the culture and civilization of the peoples and have a deep connection with the history of art for a long time. The cultural and artistic heritages that are passed down to future generations over the centuries had great spiritual value and are based on the cultural-artistic supports of the past.

The role of crafts in the economy of developing societies as a complement to the main activities has made economists pay special attention to this field in their considerations and use it as a strong lever in solving economic problems and a suitable solution in solving crises. A clear example of this understanding is the support and strengthening of handicrafts and rural industries in all developing countries.

However, the economic development of today's advanced countries has been achieved by completely and well developed their Small & Medium Sizes Company and their handicraft Products. Examining the employment situation in developed countries convinced them that handicrafts and traditional crafts should be given attention and support as a complementary factor in the economy.

Public opinion considers handicrafts to be synonymous with small industries or at least a branch of it. The relevant experts have not yet established a clear boundary between handicrafts-household industries and rural industries, so they often use the terms interchangeably.

Titles:

• 1: The history of handicrafts in the world
• 2: Definition of handicrafts
• 3: Types of handicrafts
• 4: The role of women in the prosperity of handicrafts
• 5: The role of crafts in national production
• 6: Women and crafts
• 7: Women in fields that can be maintained and supported
• 8: Handicrafts of Herawie brand
• 9: The services of this institution
• 10: Its business and innovation plan are as follows:
• 11: Our business answers the following problems and needs in the market:
• 12: The type of income of this arrangement is as follows:
• 13: Information about the income of five years:
• 14: Problems and challenges

1: The history of handicrafts in the world

Handicraft work is considered a job, and there are people all over the world who do extensive activities in this field and have been working in the field of handicrafts for a long time. This collection of work is made of decorative and functional necessities and other simple and complex tools.

2: Definition of handicrafts

Handicraft is a type of work in which decorative and functional items are made using only hands or simple tools. Usually, this word refers to the traditional methods of making various goods and devices.

3: Types of handicrafts

Get to know the most popular handicrafts of Afghanistan!

Today, in Afghanistan, handicrafts are one of the most important and profitable business channels in which many people are working around the clock.

Below types of handicrafts in Afghanistan.

• 1: Clothing handicrafts
• 2: Carpet weaving handloom
• 3: Hand-engraved bowls
• 4: Painting/painting by hand
• 5: Minaturi handicrafts
• 6: Textile handicrafts
• 7: Carving crafts
• 8: Handicrafts of mora embroidery
• 9: Handicrafts of leather embroidery

4: The role of women in the prosperity of handicrafts:

In the meantime, the role of women in the sustainability, development and prosperity of handicraft fields is remarkable and commendable. One can always see the reflection of Afghan women's spiritual taste and elegance as designers and producers of handicraft products in the various products produced. Afghan women are producers of at least 90% of handicraft products in the country and they have significant participation in these activities

5: The role of crafts in national production:

Since handicrafts rely on domestic resources, naturally, any increase in the amount of production and sale of handicrafts has a direct effect on the increase of the gross national product. Today, some developing countries own handicrafts instead of exporting raw materials such as wood and cotton. Yarn, wool, skin and other materials, they try to turn them into products that they are skilled in producing and supply the manufactured products that have high added value to other countries, especially developed countries.

6: Women and crafts:

As the internal manager of the family, the woman has a special position and role in the family economy. In providing the family's income, women play an important role in this field and with their various activities, they directly provide for the needs of the family.

In the meantime, handicrafts are considered the best entrepreneurship and job creation factor for women, which can solve many problems related to the community of homeless women, women who are the heads of their families, or affected women whose husbands are drug addicts or immigrants.

7: Women in fields that can be maintained and supported:

Their role in the export of handicrafts and protection of products, creating employment with the least initial capital and the presence of a high percentage of female graduates in the field of handicrafts, the possibility of providing employment and creative entrepreneurship on a large scale and their undeniable role in promoting national identity and protecting the environment and its respect inside and outside the country.

8: Handicrafts of Herawie brand:

Handicrafts of Herawei brand in the productions of GandAfghani traditional clothes/party clothes/seasonal clothes/children's clothes/Arabic hijabs/bridal dresses/bridal shawls/ cotton panels/woven carpets/carpets Afghans/Rishi wool rugs/rugs/Afghan tablecloths/mattress covers, Afghan pillows/mirror embroidery.

9: The services of this institution

The services of this institution provide job creation for women who are heads of their families and economic help for their families.

Tailoring/needlework/leatherwork/weaving/religious studies/literacy/psychological strengthening/psychotherapy courses in order to empower women to become self-sufficient and increase women's self-confidence

10: Herawie business and innovation plan are as follows:

• Job creation for women
• Apprenticeships in the sectors of literacy
• Sewing
• Women Traditional Clothes
• Special Party Clothes
• Embroidery
• Mirror embroidery
• Carpet weaving
• Leather embroidery
• Making special ornaments

11: Our business answers the following problems and needs in the market:

Production of clothes for every season and national clothes of the country, offices, cotton panels, making special decorative items, training of students to be self-sufficient for the growth and development of the country's industry, such as Afghani clothes, Afghan carpets, special tablecloths woven by women.

12: The type of income of this arrangement is as follows:

The transactions are honest and permanent and are offered at very low prices for the benefit of the needs of the people of our country inside and outside the country, an opportunity to create jobs for Afghan women so that they can be self-sufficient and, in the future, they can create their own business.

13: Information about the income of years:

Two years ago, the sales were high, and employees' wages, repair rent, and transportation were paid, but unfortunately, during these two years, the sales are very low, so we cannot pay the employees' wages, repair rent, and transportation.

Self-business has social and economic effects in Afghanistan:

The growth of women in the direction of creating employment, economic assistance for both themselves and their families, preventing the abuse of women and their children becoming beggars due to poverty and destitution.

14: Problems and challenges

The problems and challenges we are facing are as follows: and we need the support of the respected office of movement.

Economic problems of office rent, employee pension, employee transportation fee, lack of raw materials and machinery.